Maybe there’s already a guide that will show your visitors the ins and outs of your product. Post part of it to your blog - maybe when they see how easy it is to use, they’ll want one of their own.

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Don’t just limit these to customer tales, or incidents that have occurred between you and your products. Make them up. Tell your audience they’re made up at the end. Share the dream you had about your new M & Them candy bar taking over the world.
You can get a little personal in your blog. Just keep in mind that
if it’s related to your product and company and is something you might tell a client who would walk into a brick-and-mortar store, it’s probably fine - but even new personal friends don’t need to know what happened with the lady you met at the pool hall.
That probably sounds like it’s obvious to you. Sadly, no. It’s fantastic that you know that, though.

Got someone interesting working with your company? Talk about them. Met someone interesting on someone else’s staff? Talk about them too.
In fact, if you can conference them in for a quick question when you post to your audio blog, why not?

The company picnic is probably not news if your clients don’t get
to come along. A store-wide sale or the change of the physical location of the offices might be.

If you have to ask an open-ended question that requires an expansive response, throw in a free T-shirt for the first 20 people who come back after the poll and comment on their answers, and you might have yourself a competition.

This can turn into a service you can sell if you develop a system of getting a definite number of respondents per survey.

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